Healthcare Marketing Essay Example | Topics and Well Written Essays - 1750 words

Healthcare Marketing - Essay Example This paper outlines the marketing plan of Adalp Insurance Medical Agencies. This paper analyzes the target market of the agency, and the products that the agency offers. This paper gives out the SWOT analysis of the organization, but in different sections. This paper will also identify the marketing and financial goals of the organization, and how the organization intends to achieve these goals. This plan will also give out the methods in which the organization needs to follow for purposes of ensuring that it fully implements its marketing strategy. Introduction: Health care marketing is a new strategy in public health that uses the traditional principles of marketing, as well as the science based strategies of marketing for purposes of preventing diseases, and promoting health. It is through health care marketing that various advances in medicine are made known to the public. It is also through health care marketing that the public gets to know the various medical services that an i nstitution offers, such as health care insurance and circumcision services. This is a health care marketing plan for Adalp Insurance Medical Agency. The company offers medical insurance services to the poor, and mostly patients who are admitted into the hospital. The diseases that the insurance policy of the company covers are all manner of chronic diseases. This includes diabetes and cancer. Market Analysis: This section provides information on the organizational and product overview of Adalp Insurance Agency. This section explains the various insurance policies that the agency offers. It also identifies the strengths and weaknesses of the agency. This section also explains in detail the target market for the Insurance agency. This section also explains the target market for the insurance agency. The target markets for the services of the insurance agency are the poor and the rich. i. Organization and Product Overview. The company offers insurance policies on all manner of chronic diseases, and this includes diabetes, all types of cancer and HIV AIDS. There are two main types of insurance policies that the organization offers, and they include the high end insurance policy, and the low end insurance policy. The high end insurance policy has two sections. The first section covers children, while the second section covers adults. This policy covers all manner of chronic diseases, and it is very expensive, since it offers specialized treatment. The second type of policy that the agency offers is the low end insurance policy. This policy only offers insurance medical cover to certain chronic diseases, such as diabetes. It does not cover the treatment of cancer, and it is only available to adults. In order to offer these services in an efficient and effective manner, Adalp Insurance Company liaises with the following public hospitals, Cleveland clinic, National Institute of Health, Mayo clinic, and John Hopkins institute of health. In case of a health issue, the a gency would pay the down payment for the treatment of its customers to these institutions. The agency will also carter for all the accommodation costs of its customers, in case they are not able to easily access these medical institutions. ii. Organizational strengths and weaknesses. One of the major strengths of Adalp Medical Insurance agency lies on its diverse workforce, and products. The company has Asians, African American and Caucasians working in it. On this basis, they are able to

Art in Iraqi secondary schools Literature review

Art in Iraqi secondary schools - Literature review Example Along with learning arts, they also use arts to strengthen the understanding of other subjects. The advantage of this integration is that children will not have to join extra classes and give additional fees to accomplish their passion. However, many children do not even get the opportunity to learn what interest them because their parents do not have resources to get them into arts classes. Despite the huge importance and recognition of arts globally, there exist many countries, which do not want the teaching of this subject in their secondary schools (Alias, Gray & Black, 2002, pp. 165-175). Neither have they wanted the children to learn in interdisciplinary ways. Iraq is one of those countries, which in spite of knowing the value of this subject, has removed the subject of arts from its schools. The schools in developing countries, mostly of Asia, even if have arts as subject, they are not able to deliver the true essence of arts to the students. The primary reasons behind this sc enario is that teachers give arts education in theory in the primary classes and in secondary classes this education is given through elective subjects. Teachers in many schools of developing countries do not have enough knowledge of what they are teaching, if a person does not have enough knowledge, one cannot expect him to teach that subject in different ways. This happens in the schools, which do not have enough funds to hire well-educated and skilled teachers. With the limited amount of money, they can only hire teachers who have a little knowledge about the subject. This might be one of the reasons that Iraqi schools do not have arts as essential model. Lack of resources is one of the important issues that hinder the provision of arts education in developing countries. Nevertheless, this is not the only reason, mostly in Asian countries, schools use western modules of arts however, western and eastern cultures are greatly different from each other (Cacchione, Mohring & Bertin, 2012, pp.1-10). An art is something that one learns from everyday life environment. Therefore, every country should design arts module according to its own culture so that children can easily observe, express and envisage the concepts that they learn. In many countries like New Zealand, arts in the curriculum carry the equal credit as other subjects like mathematics and science. Schools implement this to meet the needs of students, as students of this era do not want to limit their learning to the theory however; they want practical examples of everything they learn. Arts enable them to practically examine every phenomenon. There are mainly four key learning areas of arts i.e. creative, perceptual and cognitive skills; Aesthetic skills; communication and expression skills; and lastly understanding of one’s culture and values. For provision of quality arts education, schools should indulge few factors in the module of arts. Firstly, relevance between subject material and oneâ €™s environment and cultural background is important for the children. As discussed above, today children need practical examples to learn in a better way (Carroll, 2011, pp. 9-25). If teachers educate students about something that they can never encounter, the learning of that subject would not be fruitful for the students. Integration of arts in the module would induce teachers to design the

Non Invasive multislice CT Coronary angiography ( Case Study) Essay

Non Invasive multislice CT Coronary angiography ( Case Study) - Essay Example 2009) have allowed enhanced temporal and spatial resolutions, the images from which could be further enhanced with the use of image reconstruction and analysis software (Gopal et al. 2009). The diagnostic value of MDCTA is in the ability to diagnose small-volume plaque of soft consistency since in most cases (Manghat et al. 2005), since the acute coronary syndromes result from the rupture of these plaques (Manghat et al. 2005). Thus it remains to be investigated in the following case study about how these three parameters may lead to a specific protocol for imaging in the following case. This is a case of a 56-year-old man who presented to the hospital with a history of chest pain suggesting crescendo angina pectoris for a duration of 48 hours. Previous ECG demonstrated labile changes with transient ST segment elevation that settled to deep anterior-inferior ST depression. Primary percutaneous intervention was futile since noslective injection of the cusp failed to detect the ostia of the right and left coronary arteries. An echocardiography done on the table suggested features of acute aortic root dissection indicated by a dilated aortic root. It was decided that an emergency 64-slice multidetector row CT (MDCTA) would be performed, which revealed in the gated scan of thoracic aorta and the coronary arteries that there was a single coronary ostium with anomalous origin higher and anterior from the suprasinotubular ridge. From this anomalous ostium, two vessels arose, one a small anomalous left anterior descending artery and a common trunk that eventually trifurcate d into a large anomalous circumflex artery, right coronary artery, and a small septal branch. The culprit lesion was located within the anomalous circumflex artery, which proved to be a noncalcified atherosclerotic plaque. A repeat coronary angiography done with a 6 Fr Amplatz left 1 guidewire reconfirmed these findings, in which setting; a direct stenting was performed leading to excellent recovery of the patient. Comment This case exemplifies the clinical utility of MDCTA in that it could detect a rare anomaly of the coronary artery anatomy. In any other investigative modality, it would have been very difficult to detect multiple vessels arising from a location higher than usual, more so from a single coronary artery ostium. MDCTA provided the clinical imaging pathway for mapping these anomalous coronary arteries with localisation of the site of unstable plaque, and obviously, this facilitated rapid diagnosis, treatment; prevented complications; and improved prognosis (Becker 2002). Pathology: Coronary Artery Disease (CAD) The main indication for which CT angiography is done is to detect and diagnose atherosclerotic coronary artery disease (Schindler 2010). This is the main cause of coronary artery disease. Normally myocardium is highly active tissue, and it is in need of continuous and consistent blood supply through which nutrients and oxygen reach the myocardium (Pontone et al. 2007). When atherosclerosis occurs as a pathological lesion in these arteries, the major physiological problem that occurs is deficiency in blood supply to the myocardium due to narrowing in a segment of the artery due to deposition of fatty plaques (Libby 2002). It has been observed that when atherosclerotic coronary lesions occur, primarily there is accumulation and oxidation of

Child Law Essay Example | Topics and Well Written Essays - 2750 words

Child Law - Essay Example As such, the school is dissatisfied with their parenting, and they are desirous of ascertaining, whether it is an issue pertaining to education or parental care. The UK government is committed to provide free entitlement of childcare to all children in the country. It has provided comprehensive information to parents about their child’s entitlement to free early education and childcare provisions. The Childcare Act requires local authorities to provide information, advice, and assistance to parents, whose offspring are below the age of 20 years (Department for Education, 2012). In addition, they have to ensure that prospective parents are aware of the childcare provision in their areas. Moreover, childcare social work is a function of the public law. This is carried out on behalf of the State and denotes acceptance of the responsibility for supporting the needy children and protecting them from danger, by the State. The functions of local authorities in the area of social work relating to children, are executive functions of the State (Williams, 2008, p. 59). It is very important to realise that social work in a local authority, is to apply proper managerial and social work skills, while carrying out the functions enjoined by statute (Williams, 2008, p. 60). In addition, there are a number of governmental policies that are concerned with the wellbeing of children and families. A majority of these polices provide protection to them irrespective of the financial status or income levels of the families. Family policy is one among a plethora of social policies. It employs a holistic approach to protect children (Kamerman, 2009, p. 115). The government has to provide protection to individuals who are vulnerable and disadvantaged. The Children Act 1989 and the Children Act 2004, provide the statutory system for the fundamental protection of children in England and Wales. The local authorities are placed under a duty, by the Children act 1989, to

Video Games and Artificial Intelligence Research Paper

Video Games and Artificial Intelligence - Research Paper Example Artificial Intelligence (AI) and the gaming arena together, have been a sought after area of research since the discovery of AI. Even though, the main objective of the domain of AI which is of creating an interactive human like robot is far from the reality but the field has definitely revolutionized the world of video games, making them more life like and innovative ( Calero & Martin vii). Furthermore, the authors state that the video games provide an interactive real world environment to the player by depicting complex behavior, where perceptions are under total control, through the utilization of enhanced resolution of photo realization and state of the art multiprocessor architecture (vii). Before delving into the crux of AI and the components that drives this phenomenon, it would be a better idea to configure concept of what AI actually is and how it came about. Millington and Funge states that AI enables computers to perform task that human and animals are exclusively capable o f for instances, tasks such as sorting, arithmetic etc are solved easily by a computer system but for it to perform tasks such as face recognition, decision making and language compatibilities needs AI to develop algorithms to give the instructions to the underlying hardware as to what to do next (4). They further add that these algorithms are developed using either using the philosophical notion by retracing the trail of human thoughts or by using the psychological technique, through the process of understanding the human brain and the processes therein. Thirdly, the algorithms can also be engineered by configuring them to perform human-like tasks (4). Millington and Fudge say that the AI in game is divided into three sections: Movement, Decision making and strategy (4). Shedding light into the movement segment of an AI model, gives us a clear indication that in most of the games except the combat ones, the movement is related to path finding. Jones explain that in most of the game s integrating the path finding strategy, the main objective is to find a path between an arbitrary point A to another point B. In many game, multiple pathways exist between the two required points so constraints such as finding the shortest path or least cost exists (123). The authors illustrate this point by laying out a scenario in which multiple paths exists by considering two points separated by a hill, it is faster to take the path that round the hill that the one that goes up it, however it may prove to be an advantage for the player to go up the hill in terms of general progress of the game (123). Path finding, at certain times is actually searching for the shortest path that exists in a graph, in terms of games, a graph is a particular land route a gamer has to pass through. It consists of edges and nodes. Nodes are the points A and B that we discussed above and the path joining them are called edges, most of the time, these edges are weighted, giving them a measure of the d istance that they cover. In a graph we have multiple nodes and edges and to find a shortest path between two particular

Status of Gender in the Society Essay Example | Topics and Well Written Essays - 1500 words - 10

Status of Gender in the Society - Essay Example In our childhood, all of us must have heard the story of a sleeping beauty. How the beautiful princess had slept for a hundred years and how did she get up by the magic kiss of the very generous prince.   Though we have enjoyed this story and think of it in a very romantic way, there is a symbolism hidden in this story.   Why I am trying to refer to this fairy tale is because I want to reveal this symbolism which is related to our topic. The sleeping beauty is the symbol of the Egg in a woman’s body while the noble and brave prince is the symbol of the sperms. In the accepted norms of the society, a perfect family includes a man, a woman, and their little ones. Man and woman are the two wheels of the family vehicle. If one of them breaks, the family will collapse. So male and female both have equal importance. Though both genders are important they have their specific roles to play. In society, a woman has always been given an inferior status. There might be the biological reason also which has become responsible for her passivity. In this contest, Emily Martin has mentioned the argument of Ruth Herschberger. â€Å"Ruth Herschberger argues that female reproductive organs are seen biologically interdependent, while male organs are viewed as autonomous, operating independently and in isolation.† (Page 490, â€Å"The Egg and the Sperm: How Science has constructed a Romance Based on Stereotypical Male-Female Role) The typical conventional attitude about the egg and sperm is that the sperm is active while the egg of the female is passive and so it is conquered by the sperm by penetrating it. The role of the genders is revealed in this quotation, â€Å"Women merely supply the matter to be shaped and a suitable container. Men are the carpenters creating a child out of the wood supplied by women.  

Intellectual&cultural movements Essay Example | Topics and Well Written Essays - 750 words

Intellectual&cultural movements - Essay Example across the discourses and intellectual texts of a certain era going beyond the understanding of their contextual reception and origins recovering the historical meanings. It is certain that intellectual and cultural movements encompass the circulation of ideas in countries, periods, and the transnational intellectual exchanges. In this regard, all forms of the expressive thought, which include religion, political thoughts, philosophy, natural science, social science and the arts, are dealt with accordingly. The racial feeling and thinking in the Europe from the fifteenth century, the racial thinking within the context of the Western encounters with the Jews and non-European people. It is of concern that the relation to economic, political and economic trends, as well as questions involving the interpretation of Historical and literature, is of paramount importance. As can be deduced from the history of the emergence of the Classicism and romanticism clearly outlined, it is clear that those who believed in classism were guided by a belief that reason is a dominating characteristic of nature and human nature both of which are governed by the fixed, and unchanging laws. Notably, classicism has its roots way back in 18th c. Those who proclaim this faith hold that nature is a self contained machine guided by laws, which can rationally be understood. Their value was based on order, clarity and balance. They postulated that imagination should be restrained by common sense and reason. The general principle is based on values such as human limitations, resisted change and human limitation. The primary sources clearly indicate that romanticism has its roots in the 1800c, with the proponents of this philosophy putting emphasis on emotions, intuitions, and upon an individual. This belief was guided by the practice of reason over imaginations, social over the person, and common over individualism. According to the proponents of this philosophy, imagination provides