Essay on Children Killing Children - 2504 Words

According to a study by Dr. Suzanne Lego crime has decreased in the past 10 years in all but one area, youth violence. Dr. Lego states that a study conducted by Dr. Joyce Brothers reveals that when a gun in placed on a table in a room where children are playing, and with no one making physical contact with the gun, aggressiveness increases in the level of play. According to Dr. Lego, the same behavior was expressed when a television was tuned to a violent, action packed program (Lego). It is my opinion that this increased level of aggression does not disappear simply because the cause of the aggression has been removed. Rather this aggression remains in the sub-conscience mind waiting for the perfect opportunity to manifest itself in an†¦show more content†¦One of Britains best-known Roman towns is the latest discovery of remains believed to be a girl between eight and 10 years of age who may have been tied up before she died in before 367 AD. Her burial-place is believed to include evidence of a crime. According to Patricia Birley, director of the Vindolanda Trust, This definitely looks like a case of foul play. It has been very sad to find a child in this shallow grave under the barrack floor.† (Wainwright). Of course, due to the date of this killing, it may never be known whether the actual killer was another child or a Roman soldier. It may be possible to eventually trace the killing to a particular individual, although unlikely, due to the preservation of written records naming the unit which was stationed at the fort at the time of death. The unit was the Fourth Cohort of Gauls (Wainwright). While the above may eventually establish that children have been killing children for centuries, the facts are evident that child killing is nothing new. There are other, more recent cases, which can be proven to be factual as to the killer being a child. For example, Jesse Pomeroy was only fourteen years old when he murdered a four-year old boy in 1874 . Pomeroy had sexually tortured seven other boys 3 years previous to killing the four-year old. For the combination of these crimes, Jesse was sentenced to reform school, but wasShow MoreRelatedA Presentation On The Killing Of Children Essay1961 Words   |  8 Pages Today people cultural belief varies in various part of the world. This presentation will focus on the killing of children in Angola. There many factors that have contributed to many children being accused, abused and killed due to witchcraft. Riedel et al., (2012) quotes that Many of the thousands of street children across Angola are victims of this trend( Billion,2001). This is something New to us is African culture it is usually the older people who are accused of practicing Witchcraft. Now we’reRead MoreEssay About Killing Children1823 Words   |  8 Pagesexpression simply turned into something that said ‘Oh, he told you that too.’ before he replied. â€Å"Yes, I don’t want people risking children when there’s plenty at the adoption center. It’s cruel. Everyone knows this, everyone who wishes to engage in a relationship with a human is informed of this and I will help them in any way I can, but I won’t allow them to risk children lives.† (-- removed HTML --) (-- removed HTML --) â€Å"And if they..go against the rules?† Yusuke’s grip grows lax as his expressionRead MoreHuman Trafficking Is Wrong And Irrational1125 Words   |  5 Pagesterrible wrongdoing. Human trafficking is wrong and irrational, because it publicly embarrasses women, causes problems in their life, and can end up killing the females if it is continued. Prostitution is a lot more than it seems to be. Prostitution is known as the â€Å"world’s oldest profession† and involves the sexual exploitation of women or children. Many victims of the horrible business are forced to â€Å"sell† their bodies to men and women for sexual relations. Over a hundred years ago, sex trade wasRead MoreOnibus 174 : A Documentary Or Non Fiction Movie1493 Words   |  6 Pagesmovie that describes the life of Sandro Rosa do Nascimento and the story of how he hijacked a bus on June 12, 2000 in Rio de Janeiro, Brazil. It is a film, which tries to bring awareness to several issues affecting the Brazilian society including children of the streets and their invisibility as well as the systematic violence that occurs in the country. To do this, the directors used news cover clips from the scene, interviews with different scholars who discuss the issues of the country and interviewsRead MoreEssay about Politics and Religion in the Herbert’s Dune Novels1549 Words   |  7 Pagespow erful Kwisatz Haderach, that they would use to rule the universe. A Kwisatz Haderach is the male counterpart of a fully developed Reverend Mother [who is powerful Bene Gesserit]... and more--a human of superior sensitivity and awareness (Herbert Children of Dune 15). Their efforts at controlling this Kwisatz Haderach fail, however, and they lose the political power they once had before the Kwisatz Haderach came to power in Paul Atreides. In order to create this Kwisatz Haderach, they had to be deceitfulRead MoreSalman Rushdi: Using Magical Realism as a Post-Colonial Device1898 Words   |  8 PagesSalman Rushdie is a meta-fiction writer, composing Midnight’s Children in a way that systematically draws attention to the fact that it’s a fictitious concoction questioning the relationship between fiction and reality. In Midnight’s Children, Rushdie uses historical events as reference points in the lives of his characters. Saleem Sinai’s life, and the lives o f his familial predecessors, is defined by historical events. Beyond using historical events to denote the lives of his characters, RushdieRead MoreThe Act Of Killing One s Own Child Or Children948 Words   |  4 Pages Filicide can be defined as the act of murdering one’s own child or children; acts of filicide are normally projected loudly in media. There are cases of filicide in which the defense of the accused, plead as not criminally responsible on account of mental disorder referred to as NCRMD. In order to submit the verdict of NCRMD, the criminal act must have been committed at a time in which the accused had already been previously diagnosed with a mental disorder; therefore, resultingRead MoreHow Wars Always Have Disastrous Effects On Civilians942 Words   |  4 PagesWars always have disastrous effects on civilians, in particular on children who are growing up in a world of violence and are surrounded by atrocities and deaths. It can be even more traumatic when children find themselves taking an active part in conflicts. Indeed in numerous conflicts, combatants aged under eighteen, and therefore considered as ‘child soldiers’, are involved. Although international law expressly prohibit the recruitment and use of youths aged under fifteen, about 300,000 childRead MoreAll I Want for Christmas Is an Assault Rifle: Child Soldiers967 Words   |  4 Pagesfamily. Now imagine these men taking your children, forcing them to serve in their military force. In only an instant, your children are gone and you are left with no knowledge of the fate of your kids. As terrifying and seemingly impossible as this imagined scenario may be, it is a stark reality for many families in third world countries. Where families fear not if their children will be taken but when those doors will be broken down, and their screaming children will be dragged out through the frontRead MoreLoss of Innocence in A Long Way Gone: Memoirs of a Boy Soldier1486 Words   |  6 PagesGone is about the loss of innocence from the involvement in the war. A Long Way Gone is the memoir of a young boy, Ishmael Beah, wanders in Sierra Leone who struggles for survival. Hoping to survive, he end ed up raiding villages from the rebels and killing everyone. One theme in A long Way Gone is that war give innocent people the lust for revenge, destroys childhood and war became part of their daily life. In the A Long Way Gone, Ishmael Beah, a twelve-year-old explains how he used to go on a swim

Marxist Perspective On Religion And Liberation Theology

According to Marx’s conflict theory, which examined the interaction between economic systems and power structures such as religious institutions, the power relations of the economy were reinforced by â€Å"traditional religious icons or the modern icons of mass consumerism† (Callaghan 199). His belief that religious icons and icons of mass consumerism are reinforcing oppressive structures could be viewed as a type of â€Å"methodological atheism†, for Marx fails to acknowledge the significance of transcendence for those practicing religion. In the chapter, â€Å"Sociological Approaches†, Northcott points to the relationship between the Marxist perspective on religion and liberation theology movements in Latin America. Marxist inspired liberation theology†¦show more content†¦Weber’s primary interest seemed to focus on established religions with many followers. Through his text,â€Å"Protestant Ethic and the Spirit of Capitalism†, Weber investigated Christianity’s impact on Western ideology and culture (Callaghan 200). Like Marx, Weber believed religion interacted with economics. Yet, he differed from Marx, in that he did not see this as a negative construct. While investigating the development of capitalism in the west, Weber points to the fact that capitalism seemed to emerge in a number of Protestant and Lutheran based countries (Callaghan 201). Furthermore, he points to ideologies in protestant ethics, such as the belief that every day life holds significance to God. Following th is notion, Weber believed capitalism was not just about money. Instead, the ideology associated with capitalist efficiency, was that when you work for God, you work hard(Callaghan 201). Still, Weber’s explanations fail to acknowledge the hedonistic aspects of capitalism. As a result, Weber’s sociological approach to the study of religion is perhaps too broad to deliver any real concrete findings. Sociologist, Emile Durkheim, took a functionalist approach to the study of religion. Durkheim understood religion as fulfilling both a social and psychological function (Callaghan 196). He viewed religion as important for collective and social existence (Callaghan 196). This was exemplified in Durkheim’s text, â€Å"The Social as Sacred†,Show MoreRelatedMarxism Within Blt5219 Words   |  21 PagesMarxism Within Black Theology of Liberation. This study seeks to expose the ways in which Black Theology of Liberation was shaped by Marxism through the writings of its founders, concentrating predominantly on the need to bring about the liberation of the poor African-Americans from their repressive white racist oppressors by any means necessary, and the redistribution of wealth to those deprived of it by their white capitalist oppressors. The theme of this researched remained embed in myRead MoreAssessing the Claim that Religion is a Conservative Force Essay724 Words   |  3 PagesAssessing the Claim that Religion is a Conservative Force The view that religion acts as a conservative force in society is usually linked mainly with the Marxist approach. Marx argued that the bourgeoisie (the ruling class) used religious ideas as part of the ‘ideological state apparatus’, this referring to those institutions that served to conceal the capitalist exploitation of the proletariats (the working class) and at the same time make them believe, under falseRead MoreEvaluate Postmodernist Explanations of the Role and Functions of Religion in Contemporary Society.1606 Words   |  7 Pagesrole and functions of religion in contemporary society. Postmodernist religion can be defined as any type of religion that is influenced, interpreted or shaped by postmodernism and postmodern philosophies. Postmodern religion is not an attempt to banish religion from society; rather, it is a philosophical approach to religion that considers orthodox assumptions that may reflect power differences in society rather than universal truths. A postmodern interpretation of religion emphasises the key pointRead MoreEssay on Religion - Opium of the People?1897 Words   |  8 PagesEvaluate The View That ‘Religion is the Opium of the People’. The famous assertion that religion is the ‘opium of the people’ was posited by Karl Marx, as a metaphor to describe the effect religion has on the proletariat. He is arguing that just as the upper classes would (at the time he was writing) smoke opium to escape from reality; the working classes would use religion to leave behind their woes. However, the distinction must be made in the sense that whilst those smoking poppies were perfectlyRead MoreEssay on Oscar Romero, Liberation Theology and the Catholic Church3831 Words   |  16 PagesOscar Romero, Liberation Theology and the Catholic Church In the post-World War II era, the globe was polarized by two idealistically divergent superpowers; the United States and the Soviet Union, two nations that strived to promote capitalism and communism, respectively, throughout the globe. Nowhere was this struggle more apparent than in developing countries with shaky political and economic backbones. Specifically, in Latin America the old, corrupt and often totalitarian regimes were threatenedRead MoreThe Problem of Definition of Religion Essay2618 Words   |  11 PagesThe Problem of Definition of Religion The study of religion is problematic. There are so many dimensions to religion (belief, practice, experience, knowledge and consequences) that it is impossible to provide a conclusive definition. Most sociologists do not believe in God. Functionalist views on Religion ------------------------------- The functionalist analysis of religion is concerned with the contribution religion makes to meeting societys needsRead MoreThe Church: An Analysis of The Rerum Novarum Publication1898 Words   |  8 Pagesestablishment. The birth of the ‘Christian Socialist Movement’ was seen as a more moderate way to support poor relief rather than support further reform. Rerum Novarum An analysis of Rerum Novarum will give four clear strands of Leoine philosophy and theology. Firstly his model of the Church was based on a medieval one where guilds and societies flourished and catered for people’s needs within the framework of Natural Law subscribed to by the Church. It was a paternalistic model which depended upon theRead MoreThe Sociological Challenges to Religious Belief Essay902 Words   |  4 Pagespeople religious? Durkheim tried to show that religion, despite its importance to the religious individual, was a separate social experience. He defined religion as a unified system of beliefs and practices related to sacred things. Therefore we must understand sacred symbols and what they represent. As a Functionalist, religion maintains social stability by removing tension that can disrupt social order. Religion is seen in a positive light, promoting harmony in Read MoreDiscuss the Contribution Feminism Has Made to Our Understanding of the Sociology of Religion. Illustrate Your Arguments with Sociological Examples.2539 Words   |  11 Pagesunderstanding of the sociology of religion. Illustrate your arguments with sociological examples. The sociology of religion examines the significance of the role of religion within society. It is not concerned with philosophical or theological issues such as the existence of God. Rather the sociology of religion examines how beliefs and practices affect behaviour, how religion is understood and how it influences social life. It also looks at the characteristics common to all religions and the factors whichRead MoreProtest Atheism: The Myth that Denies Gods Existence Due to Evil1836 Words   |  8 PagesPerspectives of Christianity Term Paper Protest Atheism: The Myth That Denies Gods Existence Due to Evil INTRODUCTION THESIS Theology is an intentionally reflective endeavor. Every day we reflect upon the real, vital, and true experience of the benevolent God that exists. We as humans tend to be social beings, and being so we communicate our beliefs with one another in order to validate ourselves. Furthermore atheism has many forms, three of the most popular atheistic beliefs include:

The Ethics Of Human Cloning Essay - 1927 Words

Somatic nuclear transfer is a process in which an egg cell and a donor nucleus are joined together to create an identical version of the donor. This is a process whereby a clone is created, and this act of reproductive cloning is regarded with controversy; is it morally permissible, or is it morally grotesque. There are certain elements to consider when debating the ethics of human cloning. Leon Kass in his article â€Å"The Wisdom of Repugnance† contends that reproductive cloning is morally corrupt, describing it as offensive, repulsive, and repugnant, believing these terms to be commonly associated with regards to human cloning. Kass goes forth with his arguments by considering three different approaches in support of cloning: 1. The Technological Approach: cloning is seen as a development of previous methods for assisting reproduction. 2. The Liberal Approach: cloning is validated by appeals to rights, freedoms, and empowerments. 3. The Melorist Approach: cloning is substantiated because it promotes human advancement (thus rendering bad genes no longer a concern). In response to all three arguments, Kass believes that they all possess the underlying problem of disregarding the significance of sex, as well as attacking the reality of our identity and the natural way of sexual reproduction; when a couple comes together to create a new being, they experience a certain precious unity that cannot be replicated nor replaced. Some of the problemsShow MoreRelatedThe Ethics Of Human Cloning890 Words   |  4 Pages The ethics of cloning Early in 1997, Scottish scientist Dr. Ian Wilmot revealed to the world that he had successfully cloned an adult sheep, Dolly. With this invention, the world made a aggregate astonishment at the realization that cloning was no longer an aspect of a Science Fiction movie. Since then, human cloning has become one of the most expressing divergent topics in the world, discussions began regarding the ethic consequence of human cloning. In several recent opponents argue thatRead MoreHuman Cloning Ethics1908 Words   |  8 PagesKant and Kass Tackle the Cloning Dilemma Although there are some important benefits to the use of human cloning, there are also moral challenges as well. The benefits include eradicating defective genes and infertility and a quicker recovery from traumatic injuries among other advantages. However, the disadvantages are truly thought provoking as first an individual must answer the question, â€Å"When does a human life begin?† This paper will oppose the use of human cloning on the basis that life beginsRead MoreThe Ethics Of Human Cloning918 Words   |  4 Pagesdebates about the ethics of in-vitro fertilization, preimplantation, stem cell research, demographic control, for example, by sterilization, genetic modification for health or physical enhancement, and human cloning. The idea of human cloning is most interesting because it is most mysterious and very complex. The topic of human cloning inclusively brings up issues also raised in the mentioned technologies. Human cloning is of two types: therapeutic and reproductive. Therapeutic cloning aims to produceRead MoreThe Ethics Of Human Cloning2096 Words   |  9 Pagesbodies, the human race stands easily as one of the most extraordinarily complex and mysterious species in the world. Since the beginning of time our race has been evolving with knowledge, constantly searching for a complete understanding of how we function, and how we can improve ourselves. Through various studies, researchers have thought of ways to modify the human body by means of medication, surgical procedures and other processes. One of these methods is through human reproductive cloning. The veryRead MoreThe Ethics of Human Cloning Essay1294 Words   |  6 PagesHuman cloning is separated into two major categories; reproductive cloning, which uses cloning technology to create a human embryo that will produce an entire human, and therapeutic, which adopt cloning into field of medical practices to find a cure for many dis eases (Kass). Reproductive cloning requires a somatic cell, a DNA-less egg, and a surrogate mother; as a result, it creates a new individual with the same genome, or genetic coding. The idea originated in Germany in 1938, but the first successfulRead MoreThe Controversy Concerning The Ethics Of Human Cloning1008 Words   |  5 PagesClones are humans. This statement embodies the crux of the controversy regarding the ethics of human cloning. If clones are humans, then they should receive the same rights as humans who were born ‘naturally’. But how do you determine humanity? The film Never Let Me Go (2010), based on Kazuo Ishiguro’s novel of the same name, helps answer the question â€Å"Should we clone?† by establishing that humanity is more than the way one enters the world and by highlighting the unethical issues that may ariseRead MoreEssay about The Ethics of Human Cloning979 Words   |  4 PagesThe Ethics of Human Cloning In order to make a fully justified decision on whether human cloning is ethical or not, one must be exposed to the background of the subject. To start, a clone is an exact replica of an organism, cell, or gene. The process itself is done asexually with the use of a cell from the original human. It is then placed inside a female capable of bearing a child and is then born as a clone. Along with this comes questions of whether or not it is rightRead MoreThe Cloning Of The Human Genome And With No Standard Line Of Ethics951 Words   |  4 PagesThe issue at hand is that scientists are in a period of enlightenment with the human genome and with no standard line of ethics pertaining to editing human embryos in research development other countries are taking liberty to beat around the bush to explore this concept of eugenics. After the cloning of dolly the goat and China cloning two monkeys without a genetic blood disease through a process called CISPR society are asking the same question. Are scientists taking this too far before it is readyRead MoreEthics of Human Cloning and Genetic Engineering Essay1843 Words   |  8 PagesINTRODUCTION When the Roslin Institutes first sheep cloning work was announced in March 1996 the papers were full of speculation about its long-term implications. Because of this discovery, the media’s attention has focused mainly on discussion of the possibility, of cloning humans. In doing so, it has missed the much more immediate impact of this work on how we use animals. Its not certain this would really lead to flocks of cloned lambs in the fields of rural America, or clinically reproducibleRead More The Opposition to Human Cloning: How Morality and Ethics Factor in2864 Words   |  12 PagesThe Opposition to Human Cloning: How Morality and Ethics Factor in If a random individual were asked twenty years ago if he/she believed that science could clone an animal, most would have given a weird look and responded, â€Å"Are you kidding me?† However, that once crazy idea has now become a reality, and with this reality, has come debate after debate about the ethics and morality of cloning. Yet technology has not stopped with just the cloning of animals, but now many scientists are contemplating

Marketing Plan Of X Ped Company Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Plan Of X Ped Company. Answer: Introduction X Ped is an IT industry which is situated in Australia and it is considered as the largest industry in the IT sector. This report gives main focus on the situation analysis and on The SWOT analysis that will help the organization to achieve its objectives and also access in launching new product in the market. To perform this function, the main responsibility is given to the marketing team to outline the marketing plan and give it to the top management so that accurate decision can be taken in effective manner. This report will also include the effective marketing plan of the X Ped Company for the Australian market that will access the company to expand its market. Situational analysis The situational analysis consists of methods and techniques that are used by the management of the organization to determine the internal and external factors. The company deals in various technologies that give customers a platform to connect and control devices that are found in the everyday market. It helps to make the technology easy and effective to be used by the customers. There are many competitors in the Australian market that gives high level of competition to the company. The level of competition is high in the Australian market (Orel and Kara, 2014). The company takes into consideration marketing function to launch new product in the market so that the public can be attracted towards the product and can compete with other competitors that are prevailing in the market. (Hollensen, 2015). Many approaches are there that can be taken into consideration such as SWOT analysis. As per the current scenario of X Ped Company, the accurate information that can help in analysis can b e done by using SWOT analysis. The detailed analysis of X ped Company is as follows: Strengths X ped is present in this sector from many years. The resources and capabilities are strong enough of the company. The company has a loyal and efficient management team that maintains the goodwill of the company. The employees are considered as an important part of the organization so that the level of satisfaction can be enhanced effectively. The company provides compensation plans to its employees so that they can easily retain them in the organization. The human resource professionals maintain the tracks that are concerned with the change in demand and laws so that the policies can be developed by taking into consideration legal boundaries. X-ped is considered and recognized among its customers that offer the good range of products with the high quality product. The products that are launched by the company are in the range of the people, so that they can easily purchase it in effective manner (Khan, 2014). Weaknesses Since every company has some weak areas, so it is essential to keep the record of each of them so that it can be minimized in effective way. The image of X ped is affected by some events on which the company should take corrective steps so that it can be converted into the strength of the company. The main drawback of the company is that it has ineffective supply chain and distribution channel that gives direct impact on the sales. There are many customers that believe that the company does not provide good shopping experience so the mindset of the customers should be changed by taking effective methods into consideration (Ryan, 2016). Opportunities There are many opportunities that are available for the company. To enhance the image of the company it should take into consideration the products and services that offer various products in the market. The X ped company has an opportunity to meet the requirements of the customer by analyzing their needs and wants in effective manner. By targeting the middle level people, the company can easily enhance the product line (Hanssens,Pauwels, Srinivasan, Vanhuele and Yildirim, 2014). Threats The competition is increasing day by day and the companies are focusing on developing the marketing strategy plan. The purchasing patterns of the customers are reducing and they are considering the goods that are available at low price. The customers are focusing on the products that have many features and are of low price. Also the main threat that is faced by the company is concerned with increasing the rules and regulations of the government. There are many companies in the market that offer the products that consist of the same features (Jahanshani, Hajizadeh, Mirdhamadi, Nawaser and Khaksar, 2014). Objective of the plan The objective of marketing plan is clear and the marketing function is considered to launch the wrist watch in the Australian market. By considering the scenario it is seen that the company is already established in Australian market and they are planning to launch new product in the market. This is the main objective of the company and various steps are taken into consideration like developing strategies to beat the competition, market research so that the organization can easily expand its business. By this the goals and objectives can also be achieved in effective manner (Hoang and Ruckes, 2017). Marketing strategies The company should take into consideration the teenagers who are regularly in touch with gym. The promotion of the product should be done in different gym. This product is useful for those people who are regularly engaged in gym or exercise. For the promotion the gym or the exercise place where yoga is done should be taken into consideration so that people get to know about the product. The benefits should be explained to the people so that people get induced to buy the product (Huang and Sarigll, 2014). Marketing mix The product should be launched in the market by the company by explaining the benefits of the product. The benefits and advantages should be explained in effective manner through advertisement. As the company has a good image in the market, it will attract more customers towards the product. The cost should be low as compared to other competitors at the time of launching a product. It should be launched in different gym or in yoga centers so that the growth can be achieved in effective manner (Armstrong, Kotler, Harker and Brennan, 2015). Profitability analysis The main objective of the company is to earn profits. So profitability analysis should be taken into consideration in which the analysis of cost and revenue is done and it tells about the profitability of the company. Control To promote the product the control should be done by considering the cost of the product. The performance should be measured by taking into consideration the sales. The objective can be determined by influencing people to buy the product. The people can only be influenced if the product provides benefits to the customers (Flammer, 2015). Conclusion In this report it is concluded that marketing plan is very important for launching a product in the market. The company should give main focus on the teenagers to promote the product in the market then only the company can easily achieve its goals and objectives. The company should focus on the yoga centers and gym so that the company can achieve success in launching the product. References Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Flammer, C., 2015. Does product market competition foster corporate social responsibility? Evidence from trade liberalization.Strategic Management Journal,36(10), pp.1469-1485. Hanssens, D.M., Pauwels, K.H., Srinivasan, S., Vanhuele, M. and Yildirim, G., 2014. Consumer attitude metrics for guiding marketing mix decisions.Marketing Science,33(4), pp.534-550. Hoang, D. and Ruckes, M., 2017. Corporate risk management, product market competition, and disclosure.Journal of Financial Intermediation,30, pp.107-121. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Huang, R. and Sarigll, E., 2014. How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. Study the effects of customer service and product quality on customer satisfaction and loyalty. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Orel, F.D. and Kara, A., 2014. Supermarket self-checkout service quality, customer satisfaction, and loyalty: Empirical evidence from an emerging market.Journal of Retailing and Consumer Services,21(2), pp.118-129. Ryan, D., 2016.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers.